Kepak Foods x Rustlers portfolio project
Kepak used Nebrak’s bespoke food-to-go furniture to launch Rustlers into new markets and drive brand growth.
Posted
Project Overview
As consumer demand for convenient, high-quality food-to-go continues to grow, brands need more than great products to succeed. They need environments that make those products easy to discover, simple to use and consistent wherever customers encounter them.
Working with Kepak, Nebrak developed a portfolio of bespoke branded furniture to support the rollout of the Rustlers brand convenience retail, forecourts, micro markets and automated retail environments. Rather than designing a single unit, the project focused on creating a flexible family of solutions that could adapt to different locations while maintaining a consistent customer experience and strong brand identity.
The Brief
Rustlers had already established itself as one of the UK’s leading food-to-go brands. The launch of Cook in Box presented an opportunity to reach even more consumers through convenience stores, forecourts, unattended retail and workplace environments.
The challenge wasn’t simply finding space for heating equipment. Every environment needed to balance customer experience, operational practicality and brand consistency within increasingly compact retail footprints.
Kepak required a partner capable of designing furniture that could integrate heating technology, optional refrigeration and retail merchandising, while remaining easy to install, straightforward to maintain and suitable for national rollout.
The Solution
Rather than developing a one-size-fits-all product, Nebrak created a modular portfolio of branded food-to-go furniture that could be configured around the needs of each location.
Countertop food-to-go units provided compact solutions for smaller convenience stores, while larger multi-station environments combined heating equipment, chilled storage and merchandising into complete customer destinations. Purpose-built housings were also developed for equipment including Pico Coolers and Coffetek beverage systems, allowing food and drink offers to work together naturally.
Throughout every design, the emphasis remained the same: helping customers navigate the experience intuitively while giving retailers flexible solutions that worked within the available space.
Behind the Build
Every unit was manufactured specifically for the equipment it would house, ensuring technology, branding and cabinetry worked together as one complete solution rather than separate elements.
By designing each furniture solution around the equipment it housed, ventilation, cable management and servicing access were integrated from the outset. This created cleaner retail environments, simplified installation and made ongoing maintenance easier, while delivering consistency across every rollout.
COLLABORATIVE PROCESS
From initial briefing and site survey to design and installation, we work with you every step of the way to deliver a tailored solution.
EXPERT IN-HOUSE TEAM
Our designers, joiners, and installers collaborate closely, ensuring a smooth process and a high-quality finish.
FLEXIBLE SOLUTIONS
From remodelling existing spaces to designing from scratch, we create cost-effective solutions that make the most of your environment.
Project Outcome
The project created a scalable furniture platform capable of supporting Rustlers across a wide variety of retail environments, from independent convenience stores to national forecourt operators and unattended retail locations.
Alongside strengthening the visibility of the Cook in Box concept, the furniture helped create complete food-to-go destinations where heating equipment, chilled products and complementary refreshments worked together as one integrated customer experience.
Project Installation Gallery
All images shown are from a real Nebrak project delivered for Kepak Rustlers.
Project Highlights
Modular Food-to-Go furniture
Integrated equipment housing
Designed for maximum brand visibility
Built for national rollout
Compact retail footprints
Designed, manufactured and installed by Nebrak
Looking to Grow Your Food-to-Go Brand?
Whether you’re launching a new food concept, expanding into unattended retail or creating a stronger presence within convenience stores and forecourts, the environment around your product plays an important role in how customers discover, engage with and purchase it.
Nebrak designs, manufactures and installs bespoke food-to-go furniture, branded retail interiors and automated retail environments that help manufacturers, operators and retailers bring their offers to life.
Talk to our team about your next food-to-go project.
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