Position and content
If you’re new to how to design exhibition graphics or shell scheme displays, you might not have thought much about where to place your graphics. The 3D space available for your visuals is called your graphical real estate. Aim to keep about 40% of this space clear. This helps avoid a cluttered look and makes your stand feel open and professional.
Set the main part of your graphics at a height between three and four feet from the ground.
Your graphics should align with your branding. This consistency helps visitors recognise you quickly, whether they connect on the high street, online, or through your marketing materials.
Colour and lighting
Colour plays a big role in how to design exhibition graphics that attract attention and feel cohesive. If your business has brand guidelines, use your official palette when designing your artwork. At the same time, think about the atmosphere you want to create.
For example, if your colours are orange, white, and blue, an orange backdrop can feel warm and approachable. A white backdrop with blue and orange accents looks more formal and corporate.
If you don’t have an established palette, it may help to consult a branding agency before designing any visuals.
Lighting also deserves attention. You have countless options, from subtle display cabinet uplighting to LED signage to dramatic chandeliers.
Remember that the venue’s ambient light will affect your stand. If possible, visit the location in advance. You’ll get a better idea of how bright or dark the space feels.
Shape, texture and movement
Creative designers often go beyond flat lettering and static displays.
Consider adding curves or unusual shapes to your signage or furniture. You can also use 3D lettering or objects to create impact. Materials matter too—etched vinyl, recycled timber, or plush fabrics can all set a distinctive tone.
Instead of static images, try looping a high-resolution video to showcase your products. You could even build an app with augmented reality, so visitors can interact with virtual elements at your stand. For an immersive experience, explore virtual reality.
Social impact
After all the effort you put into designing your stand, make sure people see it. Platforms like Instagram, Snapchat, and TikTok make it easy to share visuals with a wide audience. If you feel proud of your booth, encourage visitors to take selfies in front of it. Your brand’s reach could surprise you.
Include hashtags in your artwork to give your display a modern feel and join trending conversations. Most expos use event-specific hashtags, so add these to your posts for extra visibility.
Free graphic design from Nebrak
For expert help designing your exhibition stand graphics, contact Nebrak. If you’d like to hand over the entire process, we offer an end-to-end exhibition stand service with the added expertise of our in-house graphic design studio. Even better, our graphic design services come free as part of the service.